I grew up Southern Baptist. I now attend a Community church which is still affiliated with the Southern Baptist denomination. Lent is not something we ever really observed in all the churches I attended (or even now).
However, in the last few years, I have started giving up something during the Lenten season as a part of the lead up to Easter. Doing without something you normally enjoy during Lent does make you stop and think each time you start to crave that thing you gave up.
Simple question for you, to Lent or not to Lent? Do you observe it? If so, why? If not, why not?